Two New Appointments at Long Rake Spar

Alistair Rattenbury joins Long Rake Spar as South West Area Sales Manager

Long Rake Spar is pleased to announce the appointment of Alistair Rattenbury as Area Sales Manager for the South West. Alistair brings a strong track record in the construction and merchant sector, having held roles with leading businesses including Travis Perkins, Jewson and Sika. His industry knowledge and clear understanding of customer expectations make him a valuable addition to the team.

Honest, reliable and approachable, Alistair focuses on building long-term partnerships founded on trust. He takes pride in supporting customers at every stage, combining commercial insight with genuine empathy to deliver consistent service and dependable results.

Shane McCormick, Group Sales Director, commented on Alistair’s appointment: “We’re delighted to welcome Alistair to Long Rake Spar. His experience and customer-focused approach perfectly align with our commitment to delivering outstanding service across the South West. We’re confident he will make a real impact with our customers and partners.”

Shane McCormick appointed Group Sales Director at Long Rake Spar

Long Rake Spar has announced the promotion of Shane McCormick to Group Sales Director, effective 2nd February 2026. Shane steps up from his role as National Sales Director, reflecting both his significant contribution to the business and the company’s continued growth across multiple sectors.

With over 20 years’ experience in the landscape and construction industry, Shane brings exceptional commercial expertise and strategic leadership to the position. Throughout his career, he has held senior sales roles with Marshalls, Namgrass and Talasey, building a reputation for driving performance and strengthening customer partnerships. His influence within the sector has been widely recognised, earning him a place in the Top 100 Influencers in the Supply Field. He is also a member of the Worshipful Company of Builders Merchants, underlining his standing within the merchant industry.

In his new role, Shane will take responsibility for leading the wider group sales strategy, supporting the company’s ambitious growth plans while maintaining Long Rake Spar’s long-established focus on service, quality and trusted relationships.

Trevor Broadhurst, Managing Director of Long Rake Spar, commented: “Shane’s promotion is thoroughly deserved. He has demonstrated strong leadership, clear strategic direction and a deep understanding of our markets. As we continue to grow the business, his experience and drive will be instrumental in ensuring we build on our strengths and deliver long-term value for our customers and partners.”