She’s Electric… Bathrooms to Love Launches Smart Electric Radiator Range

Bathrooms to Love, by PJH, has expanded its heating category with a new range of design-led Electric Towel Rails, combining stylish bathroom finishes with smart, independent heating control.

Designed to provide warm, dry towels and additional bathroom comfort whenever required, the new electric models offer the flexibility of heating independently from the main central heating system. Supplied pre-fitted with a heating element and advanced thermostat control, they offer an easy way to introduce targeted warmth into the bathroom, while complementing wider interior schemes.

The new collection includes the Trend Electric Square Ladder and Tivor Electric Straight Ladder, both available in Chrome, Matt Black and Brushed Brass finishes. The contemporary flat-fronted Trend measures 500 x 1200mm, while the more classic Tivor straight ladder design is offered in three sizes, 500 x 800mm, 500 x 1200mm and 500 x 1600mm. Across the collection, heat outputs range from 250W to 750W depending on model, size and finish, giving retailers and installers a versatile choice of design, dimensions and performance to suit different bathroom spaces and heating requirements.

Central to the new range is its integrated thermostat technology, allowing users to control heating more precisely and be more energy efficient. A 12/24-hour timer means the towel rail can be programmed to provide heat only when required, while a two-hour boost function delivers additional warmth outside scheduled periods. Further functionality includes a Baby Care setting, which can be used to maintain a lower radiator surface temperature, together with a Key Lock function to prevent settings being changed accidentally.

The thermostat continually monitors room temperature and adjusts heat output to maintain the selected level, helping avoid unnecessary heating and giving consumers greater control over energy use. The built-in thermostat is also available in the three metallic finishes for stylish coordination.

Tanna Molyneux, Product Manager, PJH, said: “Electric radiators offer a number of benefits over gas central heating systems. Easier to install, they do not require any pipework, offering flexible installation. With intelligent functionality, the range provides  greater control, flexibility and efficiency – and they also contribute to the overall design of the space with sleek contemporary looks.”                                                                      

Readily available, the new Bathrooms to Love Electric Radiators can be easily ordered via PJH’s Partners Portal™ for next-day nationwide delivery to store or home, and can also be viewed on the Bathrooms to Love website or within the latest brochure here: BTL 2026

Further information:

Bathrooms to Love by PJH: T:  0345 450 8932  / www.partners.pjh.uk  / www.bathroomstolove.uk