Setcrete™ Fix Radio Campaign

Manufacturer of high-performance subfloor preparation products for professional builders Setcrete™ is driving brand awareness through a new advertising campaign on the UK’s premier radio station for the building trade, Fix Radio.

The ‘Setting Standards’ campaign comprises 30-second adverts highlighting the performance and reliability of Setcrete™ products, in particular its levelling compounds, including innovative solutions for specialist applications.

Fix Radio reaches as many as 833,000 listeners (or over 1 in 4 tradespeople) in the UK each week and is the UK’s only building trade-focussed radio station, providing tips, support and advice on all things trade-related, as well as music, news and entertainment.

Commenting on the campaign, Lisa Shirley, Marketing Communications Manager, said: “We are always looking for ways to keep our products at the forefront of customers’ minds for their quality and reliability, as well as introducing them to a wider audience. Advertising on the UK’s only radio station exclusively for the trade, which reaches such a high proportion of the target market, is a great way to achieve this in conjunction with wider promotional activities.”

For more information about Setcrete™, visit www.setcrete.co.uk