Roughneck raises the bar

Posted on 21 Oct 2017

Roughneck raises the bar

Business builds on wrecking bar success

Since its introduction, the Roughneck Gorilla Bar® range has gained widespread recognition and respect for comprising some of the highest quality wrecking bars on the market.

Now however, the best has got even better.

Olympia Tools, the leading distributor of hand tools and workwear and the business behind the Roughneck brand, has launched a new and next generation version of its perennially popular product.

Known as the Roughneck Gorilla Bar Pro™, the new introduction takes the tool’s strength, performance and quality to even higher levels.

Vahe Der Kureghian, purchasing and marketing director at Olympia Tools, explains: “The Roughneck Gorilla Bar Pro builds on the phenomenal success of the Roughneck Gorilla Bar. It was originally developed for the Scandinavian market which expects and demands some of the highest specifications tools anywhere in the world.

"It’s nothing short of a truly top end product.”

Specific enhancements offered by the new Roughneck Gorilla Bar Pro™ include a shank which is smaller in diameter whilst maintaining strength. This helps to reduce weight and fatigue after extended periods of use.

The impressive strength of the Roughneck Gorilla Bar Pro™ is further enhanced due to the fact that it is made from chrome vanadium steel, drop forged, heat treated and tempered along the entire tool length.

By comparison, most other wrecking bars are only hardened and tempered at the ends.

As a result of this superior quality and durability, the Roughneck Gorilla Bar Pro™ can cope with extreme loads without deforming or breaking.

The new tool also has wider jaws than other wrecking bars.

This ensures any pressure created when the tool is used for prising is spread over a greater area minimising indentations, marks and the risk of damage to work surfaces.

As well as impressive strength and performance, the new Roughneck Gorilla Bar Pro™ also offers impressive aesthetics.

The top of the bar and both ends are polished whilst the entire range is supplied with attractive clamshell packaging for maximum impact at the point of sale.

Summing up Vahe Der Kureghian adds: “We’re genuinely excited about the launch of the Roughneck Gorilla Bar Pro™. It represents a new chapter for an already highly successful product and opens up some exciting possibilities for us as a business as well as for our stockists and their customers.”

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