Setcrete® Appoints National Sales Manager

Subfloor preparation and tiling installation products manufacturer, Setcrete has appointed Michael Hoe as National Sales Manager. He will be responsible for driving the next phase of Setcrete’s expansion, following a sustained period of growth both in product sales and distribution through builders’ merchants.

Michael will lead Setcrete’s established sales support team in building and reinforcing relationships with merchant customers and providing product and technical support both to merchants and end user customers.

With over 30 years’ experience in the UK construction industry, Michael has established strong technical credentials in subfloor preparation and tilling installation products, working for leading manufacturers over the past nine years.

Commenting on his appointment, Michael said: “I’m delighted to take on the role of Setcrete National Sales Manager and build on the excellent work that the team has undertaken to establish Setcrete as a leading supplier in the sector. The ability to deliver reliable, high quality products, backed by excellent customer and technical support has won the trust of merchants and customers alike. This is something that has driven our growth over the past few years and clearly defines the Setcrete brand.”

The Setcrete range is sold through merchant buying groups NMBS and IBC, major national and independent merchants, including Travis Perkins, Wickes and MKM, and numerous regional merchant groups and independents.