Draper’s DXPULSE Launch Lifts the Lid on Gen Z perceptions of the trade

New research from Draper Tools confirms that the construction sector is in the midst of a generational shift. With interest in trade apprenticeships growing and Gen Z starting to favour hands-on careers over traditional university debt.

The survey of 2,000 adults under 28 years of age found that almost half of young people see becoming a tradesperson as a quicker way to earn £100k than going to university.

And 53% see such a move paying off, quite literally, believing they will buy a home quicker if they become a tradie rather than going to university.

Just 15% think higher education will help them get on the property ladder quicker than doing an apprenticeship.

It also emerged 34% have considered moving industries to become a tradesperson – 46% of men and 28% of women.

The findings point towards a new emerging market of younger tradespeople and apprentices with different priorities and motivations.

Support for the Next Generation

The research was commissioned by Draper Tools as part of the launch of DXPulse, a new brushless 12V cordless power range, designed to appeal to the new generation of apprentices and trades. Sarah Hartland, Head of Marketing, commented:

“As part of developing DXPulse, wanted to understand young people’s motivations and find out what the next generation of tradespeople really think. With such critical skill shortages reported across many sectors, this new interest from young people could turn out to be very significant for the future of the UK construction sector. This is why we feel it’s important to really provide the right support for the new generation entering the trade.

“Just over a quarter of young people told us there was a need for good quality power tools that were affordable – with DXPulse, we’re aiming to meet that need and become and essential partner for every young professional starting their career.”

A Range Built on New Insights

With the UK trade landscape changing, DXPulse aims to fulfil a gap in the market. Sarah Hartland continued: “Our Gen Z market research has given us key insights into what this new generation truly values: financial freedom, efficient portability and smart technology. They need professional-grade reliability that doesn’t demand a massive upfront investment.

“This is why DXPulse not only looks good but is designed to be light, compact and affordably priced, delivering more than enough power for the majority of the daily tasks a young tradesperson encounters – whether that’s drilling, fastening, cutting or finishing. We’re challenging the old narrative that power must come at an exclusionary cost.”

Changing Perceptions of the Trade

The Draper study found 61% of young people think working in a trade is a “cool job” – with 55% saying their perception of being a tradesperson is more positive than five years ago. A third of young people also felt that working in a trade is something to be proud of.

Social media influencers and TV shows were cited as one of the reasons behind the increased appeal of working in the trade. 55% believe working within a trade is better for personal mental health than working from a desk. And just over a quarter think tradespeople have more fun on the job than office workers.

The most common trades people would join if they were to move industries are painting and decorating (32%), electrical (20%) and landscaping (20%).

With the main reasons for choosing a trade over university are higher earning potential (35%), avoiding student debt (34%) and an ability to start earning sooner (32%).

However, it’s not just about money – 35% like to learn practical skills, 33% believe there’s a better work-life balance and 26% enjoy a sense of pride in creating or fixing something.

Worries about AI are another a factor for young people, with a third saying recent advances in AI have made them consider a career in the trade.

Gen Z Purchasing Priorities

With young people calling for good quality but affordable power tools, the Draper study also explored what young people are most likely consider when it comes to purchasing tools.

What’s most important to young tool buyers?

1. Value for money
2. Long lasting
3. Trusted brand
4. A good guarantee
5. Good customer service

The DX Pulse12V cordless range of 7 brushless power tools, runs on a single Lithium-ion battery system, providing versatility that packs a punch. Designed to offer excellent value, with a sleek modern look, the collection is backed up by 24 months warranty (extended to 36 on registration) and Draper’s Excellent rated customer service.

View the range here or contact your Draper Area Sales Manager to find out more.