Prima Expands Sink Offering with New Ceramic Collection

Prima, the exclusive sink, tap and appliance brand from leading distributor, PJH, has added a stylish new range of ceramic sinks to its extensive kitchen sink collection – offering a durable, hardwearing and visually appealing option for consumers seeking traditional aesthetics blended with modern performance.

Available in a variety of configurations including Belfast, inset, undermount and reversible designs, the new ceramic sinks are manufactured from high-quality, heavy-duty fireclay ceramic and finished in a high-gloss glaze – in both classic white and on-trend black.

Suitable for cabinet widths from 600mm to 900mm, the new Prima Ceramic Sink Collection includes 1-bowl and 1.5-bowl Reversible Sinks (White or Black gloss finishes); Belfast Sinks (Single and Double Bowl options in White gloss); and Undermount and Inset Variants (Ideal for contemporary installations).  All models have pre-drilled holes for easy fitting, come with a 20-year guarantee and include waste kits as standard too.

With extremely competitive price points, the new range combines premium quality with excellent value, backed by Prima’s trusted aftersales support.

Speaking about the new collection, Dale Gabriel – Product Manager – Prima Appliances, Sinks & Taps, PJH, commented: “Ceramic sinks continue to grow in popularity thanks to their timeless appeal and robustness. Our new Prima Ceramic range responds to this market demand with a wide choice of styles and sizes – suitable for both traditional and contemporary kitchen schemes. Easy to clean, stain-resistant, and offering long-lasting durability, they’re a great alternative to granite or stainless steel.”

All sinks are available in stock now and ready for next-day delivery via PJH’s nationwide logistics service, helping retailers to meet customer demand with ease and confidence.

For more information on the new Prima Ceramic Sink Collection, contact PJH on Tel: 0800 8 77 88 99 or visit the PJH Partners Portal website: www.partners.pjh.uk (for online ordering, account management and dealer support materials).