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29 Jun 2023
Sales of Prima Granite Sinks, such as the Compact Granite Single Bowl Inset Sink in black (pictured here), continue to grow at a pace as consumers recognise the many benefits of granite, including the competitive price points that Prima offers – a brand exclusive to distributor, PJH.
The popularity of the Prima Granite Sink Collection comes not only from its luxurious looks, bringing elegance and class to any kitchen design, but also its impressive durability and long life, which is supported by Prima’s 20-year guarantee. The availability of a range of matching coloured kitchen taps is also a USP.
Available as both inset and undermount style; inset with three sizes, and four colours (Black, Gun Metal, Light Grey & White); undermount with two sizes, and three colours (Black, Light Grey & White), further adds to their appeal. Options include single bowls or one and a half bowls, including a compact design suitable for a 500mm kitchen cabinet, and an extra deep bowl range, as well as the many Prima coordinating kitchen tap choices in both Swan spout and pull-out designs. Some sink designs are reversible too, adding to their versatility.
Speaking about the Prima Granite Sink Range, Rob Brooks, Product Manager, Prima Appliances, Sinks & Taps, PJH said: “Granite sinks, in both undermount and inset styles, continue to take market share and are now firmly established as the material of choice for consumers – currently exceeding stainless-steel sales. In fact, our Prima granite sinks collection saw 40% growth in 2022, with black by far the most popular colour equating to 40% of total sales.
“The availability and strong price point of the Prima Granite Sink collection is supporting retailers to promote sales too, alongside the colour matching Prima kitchen tap options.”
Scratch resistant, stain resistant, heat resistant, reversible (most models), and with a plumbing kit, waste and overflow parts included in the price, combined with PJH’s next day delivery service, and the benefits to both stockists and the end-customer are clear.
For more information on the Prima Granite Sink range, or any of the Prima products from the Prima Appliances, Sink & Tap Collection, contact PJH on Tel: 0800 8 77 88 99 or visit the PJH Partners Portal website, www.partners.pjh.uk (for online ordering, dealer support materials and account management).